On Feb 1 2013, we formally adopted our new name of Agiloft. The product and company names have changed to better reflect our focus on providing Agile Business Software. The new name also helps convey the notion of being aloft on a cloud infrastructure.
When a company rebrands it is often trying to re-invent itself, but that is not the case here. Rather, we are adopting a name that better reflects what we are already doing. Just to be clear, there has been no change in company ownership or structure.
In addition to being more descriptive, the new name is shorter and less dated than EnterpriseWizard. Seventeen years ago, when we launched our brand with SupportWizard, a «wizard» based customization interface was a new concept, and the name emphasized that innovation. In today's new world, the name was showing its age, and we deemed it time to retire the Wizard.
In addition to a new name, we have also released an improved product user interface. We have always had superb engineering and a robust product, but the appearance was pedestrian. It is now quite beautiful as well as highly functional, and we hope you like it as much as we do.